Markit aims to streamline shopping. While a lot of apps focus on just the cooking aspect and recipes Markit aims to engage people by making the grocery buying experience more efficient. The app contains recipe ideas for people that want quick and easy meal. Once a recipe is chosen Markit will guide the user through the grocery aisles from point a to be to quickly gather all the required products. Thus, making the time needed to buy and cook a dish quicker and less stressful. If the user is feeling adventurous, they can also create their own shopping lists.

Curious home cooks or others that want to spend less eating out. There is often a misconception that cooking at home is difficult or healthy meals have to be expensive. Markit aims to break down these misconceptions to help people understand their options while making the experience of cooking fun. That starts before a burner or oven is ever turned on.

Through the use of navigation and smart suggestions Markit breaks down the barrier to home cooking. It is not easier than ever to start saving money and eating healthier at home.