CookieJar's goal is the inform the end user of how big companies enroach on and use their data. It does not block the user from using services that they have grown accustomed to. Instead, it simply warns and gives the user important information so that they can make an educated decision on how they want their data to be used.

View on the UMass Dartmouth Senior Exhibition page.

For an in depth view of the project download the process book.

CookieJar evolved to have a more fun and playful tone. The topic of privacy and data is often scary so I wanted to create a brand that would not scare people away.

After critiques and issues with the overall feel and direction of the project I began to pivot. A valid point was brought up. Privacy is a serious issue and my aesthetic of light colors and playful vectors was not conveying the importance of the topic. I changed my color palette to convey a more serious tone.

CookieJar is a brand that aims to bring awareness to people on how their data is used and in turn how it impacts their privacy. People often do not see the value behind their data. It is important for the consumer to be able to make educated choices on how they want to use their data.